These boxes were designed to be a set, but also work individually. The three products have different colors and photography in order to distinguish from each other.
The opening in the top shows that the product is fresh, which is a selling point of the "never frozen" meals. It was also important to incorporate the cooked photography as well.
This Custom Made Meals sleeve design shows another "never frozen" meal in the color coded set.
This set consisted of a buffalo burger box, steak sleeves, buffalo hot dogs, and a ground buffalo label. It was important to keep the design image consistent.
These two boxes are part of a set of four fully cooked sausage boxes. Each flavor is distinguished by the color ribbon and the photo.
This updated packaging for Maverick Ranch was designed with a modern twist of a western layout.
While keeping CBR's logo the same, we updated the labels to be color coded based on protein.
This label shows the WR Reserve Private Treaty as a high-end product.
While keeping the teal background color scheme, we added a splash of silver to update the look of the Maverick Ranch steak sleeves.
These labels were designed with a western style, catering to their target market.